Branding for a customer services quilting business. This brand is built off the idea of thread.
When seen from afar, this work, this intricate detail disappears. Your mind fills in that which your eyes lack and you are left seeing the entire piece. When you view this closely, you see this thin delicate string is the very thing holding this large piece together and gain a greater appreciation for its purpose. This illusion is found in the scale of the logo.
The color palette is peaceful and calming. It invokes the feeling you get while laying with a quilt. You are wrapped in comfort. These colors also have a vintage feeling which lends itself well to quilting.