Rebranding of the pet hard goods brand PetNation. I was challenged with updating the look in its entirety with no elements from the previous look. I chose to go with a more emotional approach by showing images of people connecting with their pets. I wanted to convey the feeling that these products help you be closer to your pet and allow them to be closer to you. Leashes and crates mean no boundaries in that you can take your pet with you anywhere.
I created color coding and size symbols to make the brand more shoppable. The images on the items also flow through the brand. The image that is on the small leash is also on the small harness, collar, etc. This makes it easier for a customer to buy the whole matching set. The packaging is unique to the category in that we have a larger billboard to show information on the leashes and collars.