One of the most popular pet cleaning brands, Nature's Miracle was a client of mine for a year at United Pet Group. In that time I helped redesign their soft crates and grooming products. These are sold in Petco stores across the US.
Redesigning of the Nature's Miracle soft crates to better reflect the brands current design. The use of white space and icons invites viewers in to receive the information better and faster. One thing I felt the packaging was missing was the sizing chart color coding system used by the retailer where the products live, Petco. We also used photography of dogs in the real crates to allow the customer to better understand which crate was right for their animal.
Package design for a Nature's Miracle grooming line to gain shelf space in the category. This was to be designed to reflect the Nature's Supreme shampoo line while being a stand-alone set. This was done through typography, an active pop out icon and imagery of dogs being in outdoor settings. One of the main challenges was how to get the outdoor feel which sticking to the white space non enclosed photography look of the brand. The solution feels open, airy and clean.