Rebranding of the bird and small animal brand Ecotrition. I was tasked with redesigning our brand by giving it a more powerful voice and making it more shoppable. I chose to go with a natural look, intriguing typography, hand illustrations, large informative icons, natural textures and a callout of what our brand stands for, "Ecology plus Nutrition". This look makes customers feel more at ease and better understand that our food in natural and made from the best ingredients.

Ecotrition has several tiers of bird and small animal food with a range of different prices. The Ultra Blend is the top tier followed by the Essential Blend. The seeds and ingredients are slightly different making the product a little bit cheaper. We have used the Essential Blend to create a new line called Perfect Portions which is our Essential Blend formed into easy to feed cakes. 
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