Work in progress branding for Hustle Clean; a health and fitness focused hygiene brand which will provide customers with top tier personal hygiene products via a monthly subscription box.
The brand identity in still in development but has been heavily inspired by what it means to be a modern day hustler. The bold and crisp product exterior is always a reflection of the grit and sweat that went into making it. As the brand is "the intersection between hustle and hygiene" I created a slash X to offset the clean typography and provide a visual intersection.
Look for this brand to drop in the first few months of 2019.