As the Sr. Designer at Pure Romance, I get the opportunity to work on a lot of different projects. This one has been my favorite by far. You can view the entire catalog by clicking here.
This catalog is a complete redesign and departure from anything we as a company have created before. I was the lead designer on this project from beginning to end from concepting the product order, to laying out the pages and helping with photography style. I also got to be heavily involved with a multi-week photoshoot and see the finished product run on press.
The style direction for this project was a fresh elevated perspective from what we have done in the past. Our CEO wanted a modern look and new style aesthetics that involved a feeling we had never hit before. This catalog hit in January in markets all over the world to our workforce of over 23,000 women.